WHAT MATTERS
Being Too Seasoned to Care doesn’t mean I’ve stopped caring—it means I’ve learned to stop wasting care on things that don’t deserve it. I no longer lose sleep over opinions that don’t serve me, expectations that don’t reflect me, or approval I no longer need. But make no mistake: I still care deeply.
I care about my wife—the partner who sees me for all that I am and all that I’m still becoming.
I care about my children and grandchildren—the living legacy of my presence, my prayers, and my purpose.
I care about my parents—their sacrifices are the soil from which I grew.
I care about my dog—the one who reminds me daily what it means to be loyal and present.
I care about my business—not because of the title, but because of the impact.
So yes, I’m Too Seasoned to Care about noise, judgment, and anything that costs me peace.
But I’ll never stop caring about the things that bring me joy, ground me in truth, and remind me of what—and who—is worth everything.
Meet Kenneth Braswell
Why don’t I care?
Because I’ve spent too many years carrying the weight of expectations that weren’t mine.
Because I’ve chased applause in rooms that didn’t even know my name.
Because I’ve molded myself to fit into spaces that were never built with me in mind.
I don’t care because I’ve finally made peace with who I am.
Because I no longer need to be validated to feel valuable.
Because what I’ve lived through has sharpened my discernment and stripped away the need for approval.
I don’t care because I’ve learned that the world’s judgment doesn’t pay my bills, raise my children, or help me sleep at night.
Because I’ve already failed, fallen, rebuilt, and risen—so the fear of failure doesn’t move me anymore.
Because I’ve seen how temporary praise is and how permanent peace can be.
I don’t care because caring—about being liked, about being accepted, about being “enough” for someone else’s standards—almost broke me.
Now I care about what matters: peace, purpose, presence, legacy.
And that means letting go of anything that tries to shrink me back into a box I’ve outgrown.
So no, I don’t care—
Not out of bitterness, not out of arrogance,
But out of freedom.
Because I’ve earned the right to stand in my truth,
To live unbothered,
And to finally be Too Seasoned to Care.
